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At LoveGen, we look at the everyday woman as our muse. Every emotion she goes through plays a part in our designing process. We design for every woman. Whether her style is street, glam, preppy, classic or punk, we are an online clothing store that caters to every woman. With our wide range of products ranging from dresses to shirts to skirts to jackets, we have something to suit her every mood and every need. Being the brainchild of Bollywood and fashion stalwarts, Dolly Sidhwani, Nandita Mahtani and Bhavana Pandey, each of them brings something different to LoveGen. Be it styling aesthetics, business acumen or fashion entrepreneurship, each of our leading ladies is unique and assertive. And LoveGen is a dynamic meshing of each of their sensibilities that come together to form a fun, young and hip online clothing store where women can find fierce fashion. Inspired by street fashion as well as runways, our products interplay between the two and produce fashion women love to own. Our designs are the embodiment of the woman of today- the fearless and fierce woman, who ventures out into the world and makes it her own. Our dresses are available in a number of styles and lengths that work for every occasion. Whether it's a meeting you need to go to or brunch with your besties or a lunch date, we have something that will fit your every bill. LoveGen Tops and bottoms form objects of desire for a number of women. Our varying array of clothing ranging from tops to blouses to shirts to crop tops and skirts to joggers to culottes are all in keeping with the latest trends that rule the fashion world find their way into women’s wardrobes. Made with supreme quality raw materials, our products are unparalleled. We produce fashion that is affordable but makes you feel like a million bucks. A single piece of LoveGen clothing in your wardrobe will be your most prized piece of fashion. In a fast paced world, with fashion changing every day, we produce styles that keep you current and on-trend. Fashion is a form of self-expression and we manufacture items of women’s clothing that help her stay contemporary and in-line with the styling trends.
Use our Featured Products tab to find the latest trends curated just for you. Here you will find stellar and standout pieces that we believe must make their way into our closet. These styles are extremely relevant and are absolute must-haves. Change in fashion is inevitable, but every season we have our faves. In our Season’s Picks section you will find our specially selected pieces that are this season’s essentials. You will find an eclectic mix of dresses, tops, outerwear, bottoms and denim here. At LoveGen, denim is our passion. There’s something about the blue-hued material that we can never fall out of love with. A permanent property on our online store, we love to play around with denim and push it to its boundaries and restructure it. We like to reinvent the classic and make it relevant and current. Denim is a classic that we devotedly deconstruct and reconstruct to form styles, collections and fashion for women that are unprecedented. Our clients are our biggest strength. We craft our products to make them look chic and on point. We also have a feature that allows our patrons to be featured on our website wearing their favourite LoveGen outfits. And what’s more? You can purchase those outfits directly, without having to hunt for them! It is our endeavor to make fashion accessible to women everywhere, and what better way than a clothing store for women online? We aim at producing high-quality goods at pocket-friendly prices to help you stay on top of your fashion game. Sign up for our newsletter to get updates on the latest trends and styles.