*The international orders that we currently accept are non exchangeable and non refundable and is a final sale.


LoveGen is a young and vibrant high street fashion brand. Spearheaded by Bhavana Pandey, Nandita Mahtani and Dolly Sidhwani, this brand has been grown and nurtured in Mumbai. We cater to the bold, vivacious and demure woman of today. She is uninhibited, she is daring, she is willing to try something new, she is assertive and she is our muse. At LoveGen, we are constantly innovating and designing styles that step toe to toe with our customer’s sensibilities and international trends. It is our vision to become the widest selling Indian brand across the globe.

The fashion world is in a constant state of flux and for those who look for fun, fast and fabulous fashion that keeps up with the trends seamlessly, LoveGen is the stop for them. Bringing high street fashion to your screens and stores, our fashion forward brand will grow into your go-to for your styling woes.

Our products elevate and take your wardrobe to the next level. Each season has its essentials, and we bring to market pieces that our customers love to own. We design and create products inspired by you, our customers, our friends and global influences: catwalk, celebrity, social media, bloggers and street style, creating a fashion destination that encompasses and celebrates everything it means to be a fashionista in a digitally immersed world. 


Dolly Sidhwani, whose brand Noble Faith is already an established one in the e-commerce world; brings a lot of expertise in terms of experience and professionalism. She is well versed with sales, marketing and the export industry, making her invaluable to the brand. She is the all-rounder of our team, blending her signature sense of style with years of industrial expertise.

Bhavana Pandey, who is sharp with a keen eye for detail has worked with leading global luxury brands, like Louis Vuitton, Cartier, Dior and Burberry among others. Her passion and commitment to fashion and LoveGen are unrivalled. Forever under the spotlight for her unmatched nous of fashion, her knack for PR elevates our brand to another stratum.

Nandita Mahtani, is among the few Indian designers that has carved a niche for herself globally through her inspiring designs and stellar knowledge of fashion and entrepreneurship. Her collections have been showcased across world renowned platforms. Her creative sensibilities extend to styling the who's who of Bollywood and sports. She brings her unparalleled aesthetics along with her expertise and experience in the fashion industry to LoveGen.

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