As the year winds down, it’s time to bring out the best of everything – LoveGen by Bhavana Pandey, Nandita Mahtani and Dolly Sidhwani presents an all new Christmas edit. The eclectic collection has something for everybody- whether you’re all about comfy sweats and lounge pants or glitzy- glam slinky dresses in shades of red and white!

This Christmas collection includes warm pullovers, joggers, bomber jackets, moving onto sporty- sequined strapless bodycons, lacy dropped shoulder tops, slinky tank tops, embellished slip dresses, and much more in shades of crimson and ruby red and frosty whites for the fashion forward.

  

Mumbai girls Bhavana Pandey, Dolly Sidhwani and Nandita Mahtani have launched LoveGen under SPM Brands– a fashion house that prides itself on nurturing style statements out of expertise, honesty and passion. Coupled with an inborn style aesthetic,  industrial expertise and a social network that is well embedded in the film and fashion fraternity, the trio are a force to reckon with and a total win for LoveGen.

  

LoveGen’s mantra is simple – if you lay your eyes on it and if you like what you see, the limit on your credit card should not stop you from owning it. The trio pride themselves on their multi-faceted talents and a unified vision of making Love Gen a clothing brand that inspires, cuts through the high street clutter to emerge as a favorite and yet does not cause a dent in the wallets.

 

"Made with Love, Made in India"- the   brand strongly believes in staying rooted   to their home with each look etched,   designed and manufactured within the   country; along with an amalgamation of   styles inspired from the west. The label   does not compromise on quality and   singularity. Being a team of 3 girls, the   trio strongly believes in women   empowerment and have recently worked   on a social awareness campaign which   is  ongoing - Judge Me Judge Me Not with young influencers, with an aim to create awareness on the various social taboos women have to face in today's age.

Every collection is distinctive, remarkable and in-line with global trends while being affordable. LoveGen has been created and blossomed under the vibrant, dynamic, ever-changing trendscape of Mumbai city. Fashion belongs to everyone and no one better than this au courant fashion trinity of Dolly, Bhavana and Nandita making affordable top of the line fashion a reality through Love Gen.

About the Directors:

Bhavana Pandey literally has luxury at her fingertips with her associations with luxury brands such as Louis Vuitton, Burberry, Dior and Cartier. Her razor-sharp marketing skills and winsome charisma are what made these purveyors of global fashion and luxury, strengthen their connection with the Indian buyers. Dolly Sidhwani with her background in garment exports is known for her innovative fashion sense and individual ideas on what’s in vogue combined with her indefatigable knowledge of trend forecasting. She is also the owner of Noble Faith, which has recently been acquired by SPM brands –a  leading innovator in high street fashion, when it comes to cut, silhouette and prints along with impeccable craftsmanship.  Nandita Mahtani is undeniably the high priestess of resortwear and an established stylist . With a huge collection of successes at notable platforms such as Lakme India Fashion Week, IIFA, Australia Fashion Week etc. Nandita is also the designer stylist behind A-list celebrities Virat Kohli, Ranbir Kapoor, Gauri Khan and Shilpa Shetty.

Log on to www.lovegen.com and make your pick!

 

Available on :- www.lovegen.com

Also available at :- Myntra, Jabong, Shopperstop

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